Carlos Villalobos, Builder/Owner at Pointe Homes – Revitalizing El Paso!
Photo by Dav Anmed
By: Veronica Nevarez
Relocating to the Sun City as a young twenty-something, Carlos Villalobos, Builder and Owner of Pointe Homes, quickly proved that age really is just a number. In fact, the youthful 37-year old entrepreneur has been operating as such since the tender age of 12 when he, decidedly, ventured into a health food operation that took the fitness gym he worked at in Juarez to a whole new level. As the story goes, the young Villalobos identified a need at the gym that called for satisfying the demands of thirsty and snack-worthy gym enthusiasts who needed something quick and on the spot. A thorough and persuasive argument later, the owner agreed and before long the gym was running a full variety of sports drinks and healthy snacks in that visionary, ingenious way and very much on the level of what we see at popular gyms today. It was this very foresight, that “entrepreneurial spirit” and risk-taking nature that, today, defines a man who is as progressive in his aim to build living spaces that both innovate and inspire, as he is in his outlook for this city. And this forms the very essence of what we find in the creative works that Villalobos offers our city. Whether it’s the homes, communities, or office spaces that Pointe Homes brings us, the work of this builder, unequivocally, serves to elevate the spirit of all who reside here.
Born in El Paso and raised across our border in Juarez, aside from attending kindergarten locally at St. Trinity, Villalobos was primarily educated in Mexico and attended the Instituto Tecnológico de Monterrey at both the Juarez and Monterrey campuses during his high school and college years. After graduating in 2001 with an Accounting and Finance degree, a then 22-year old Villalobos worked as a Financial Analyst for the reputable Fortune 100 company, Siemens VDO, situated at a manufacturing plant in Juarez. That corporate undertaking was not what would, ultimately, complete him and before long, the would-be builder would soon return to his entrepreneurial calling. A couple years later, Villalobos, along with his brother, Federico Villalobos, decided it was time to fully “explore” his entrepreneurial side and began importing authentic Mexican cheese in cities like Denver, Los Angeles and El Paso where demand was high due to the Mexican populous of those areas. The company known as, Mexico Popular Foods, became one of the very few import companies to be fully FDA-compliant, importing its cheeses on a completely legitimate basis, unlike most. Three short years later, however, milk prices went south, causing the company to shut its doors.
This was no deterrent, however, as Villalobos was soon on his way to embarking on yet another enterprise. In fact, during the last year for the import business when profits were falling, the brothers had already begun to dabble in the home building market and learned quickly that this was a “more profitable” avenue. The year was June 2005, and at just 26 years of age, Villalobos and his brother founded what we know today as Pointe Homes.
With the success that came from selling his very first home, the new builder had found his true calling. From there, and as the story goes, the homes that the new builder was selling, although in the affordable range, left an “over-heated” market wide open to larger lots suitable for higher-end, custom homes. This led to their very first large-scale project in a subdivision known as Las Lunas located in Socorro, TX. Apparently, the land was a cotton field belonging to legendary cattle trader, cowboy and author, Phil Stadtler, that went up for sale and, ultimately, brokered by Sam Livingston, a prominent “second-generation developer” dealing in land. The project was in no way an easy undertaking, but the inherent challenges during a difficult time when our economy was plunging, was exactly the catalyst that propelled the builder forward. Interestingly, Villalobos adds to that experience the fact that he went into building homes “with no prior experience” whatsoever, or had anyone in his family or circle who knew the business, adding humorously that he “started cold-turkey.” All joking aside, however, is the thanks and due credit he pays now to those around him who were instrumental in all he’s learned about the business of home-building. In his words, “I’ve learned from a lot of great people – some of the best in El Paso” and points to his construction workers, title officers, bankers, drafting engineers, architects, foremen, employees and customers as all being great teachers.
Today, Pointe Homes boasts a wide-array of price points with homes starting in the low $130K’s to upwards of $1.2M (and to some very prominent residents) in over 200 lots across 12 plus highly-desirable communities. As the current President of the El Paso Association of Builders, Villalobos has also served as their Secretary/Treasurer and Vice President, with a tenure spanning roughly 10 years. The non-profit has an agenda for making housing affordable in our city and serves to unite builders from all over the area. The organization is also responsible for El Paso’s annual Parade of Homes, which will celebrate its third year from June 24th through July 10th in the new Enchanted Hills subdivision. Along with seven other builders, the “literal home show” will also showcase homes by Pointe Homes in the $250-$350K range. Aside from wide-scale home construction, there’s also the El Paso Times front-page worthy infill project currently underway at The Uptown on Stanton and Crosby Streets, a 14-unit upscale apartment complex that Villalobos is building from the ground up and that promises to deliver on his vision for creating “exceptional living environments.” A second major infill project also “bringing life into old areas” is the 14-unit Franklin Avenue Apartments behind Southwest University Park that called for a groundbreaking ceremony with Villalobos, Mayor Oscar Leeser and developer, Renard Johnson, on September 17, 2015, and will soon offer inhabitants the luxury of being within minutes of the ballpark, museums, trendy downtown restaurants and much more.
Bottom-line: Villalobos has a vision for moving El Paso forward and has already proven this. The newest projects are exactly at the level of progressive development typically “[seen] in bigger cities.” The infills that were once community eye-soars will now cater to the revitalization of downtown and the job creation that comes from it. His vision of “smarter growth” is, essentially, what “breathes life into the community, keeps a positive cycle of job creation [and] boosts the economy.” As a major-player in the growth and vitality that we’re seeing in our city today, Pointe Homes has flourished in its simple ‘Built For You” motto. Above that, Villalobos does so proudly for and by his wife, Sanaan Villalobos, a civil and environmental engineer at ARCADIS, who’s currently expecting their second child. Two-year old son, Landric, will soon have a baby sister, Lail, to keep both parents even busier than ever. And “as long as it’s fun”, the passionate and young Villalobos promises to use the many years left in him to keep building for you AND our city!
Learn more about Pointe Homes on Facebook or visit pointe-homes.com.